Approach
What We Do
Compendium is a full-service research and strategy firm dedicated to help a wide variety of clients meet unique business objectives. Through a proven, research-driven approach, we identify the right combination of techniques to better understand the experiences and motivations of your customers to meet your goals. We don’t provide a one-size-fits-all solution, understanding from experience that each client requires a new approach custom-designed to provide answers.
Uncovering the What
By leveraging different quantitative research techniques, we uncover market and consumer intelligence that helps drive strategic action. Our quantitative research specialties include:
- Discrete choice
- Communications effectiveness
- Pricing research
- Attitudes, awareness and usage (A,A & U)
Understanding the Why
By leveraging different qualitative research techniques, we help clients understand what drives consumer behavior. Our qualitative research specialties include:
- Online and in-person focus groups, dyads and IDIs
- Online qualitative panels
- Ethnography, purchase process and shop-alongs
- Secondary research and competitive reviews
Bringing the Insights to Life
After finishing the research, we ensure the insights are understood and communicated in a collaborative approach. Our Insights Workshops include:
- Brainstorming sessions
- Ideation workshops
- Interactive presentation of findings
How We Work
Compendium carefully listens to the unique challenges and opportunities clients are facing to develop customized research solutions that drive action and provide answers. We have the expertise to listen to your customers in new ways and to learn and understand what matters to them. However, this process doesn’t end with the data. Compendium provides valued strategic consulting to help leverage those insights into actionable initiatives designed to exceed business goals.
Listen.
Compendium carefully listens to the challenges and opportunities clients are facing. Driven by unbridled curiosity, we find a clear view of the situation, objectives and desired outcomes.
Learn.
Based on your objectives and our experience, we recommend the most effective ways to uncover answers. We develop customized research solutions to accurately and confidently help you drive action.
Leverage.
The process does not end with the data. That is just the beginning. Compendium provides valued strategic consulting to help clients leverage those insights into market-focused actionable initiatives designed to answer your objectives.
