COMPENDIUM INSIGHTS

Case Studies

Compendium has helped a wide range of brands drive action through an innovative, research-driven approach. There is no one-size-fits-all solution, and our dynamic team is uniquely able to identify the right combination of techniques to provide answers for each client. But, don’t take our word for it – Let the results speak for themselves!

Getting to Know Customers on a Deeper Level

A premium boat company, selling multiple brands, was experiencing heightened competitive pressure. The market for premium boats is small, the competition is fierce...

Understanding Customer Experiences to Fine Tune Communication Strategy

Eureka, a major vacuum brand, had uncovered a major pain point for consumers–hair and debris wrapping around and...

Joining Shoppers at Retail to Uncover Purchase Barriers

A major appliance manufacturer was experiencing unacceptable return rates on the sales of high-end, built-in cooking products. Compendium was asked to help them better understand the purchase process and what was causing consumers to buy products that didn’t fit and had to be returned.

Observing Category Users to Drive Product Innovation

An international outdoor power equipment manufacturer wanted to better understand the needs and behaviors linked to outdoor hand-held power tools among their key consumer segments. The goal was to populate the innovation pipeline with the authentic voice of the consumer wants and needs. In addition, they wanted more insight into influencers of their target segments, as well as the purchase journey.

Defining an Authentic, Meaningful Brand Positioning & Purpose

LendingTree, America’s largest lending network, had experienced substantial growth, both organically and through acquisition. As a result, they wished to identify their brand purpose and overall brand positioning based on the perceptions, attributes and values that defined their internal and external brand experiences. The outcomes of this study were to guide branding and marketing initiatives moving forward.

Uncovering, Understanding & Prioritizing Needs

As the population in Central Iowa continues to grow, a group of regional nonprofit organizations (The Partner Group*) identified that obtaining effective transportation for some individuals and families was an increasing problem. Access to adequate transportation to and from jobs, school, childcare, grocery stores and even social events is a core element to surviving and thriving in modern society.