COmpendium insights

Our Leadership
Team

The Compendium leadership team consists of passionate industry experts committed to helping you drive action. With decades of combined experience, we’ve worked with a wide variety of brands to provide a fresh perspective and answers. Our results-oriented and forward-thinking team will work with you directly to create a custom solution uniquely designed to exceed your business objectives.

Lauren Holderness

Founder & Project Leader

Lauren brings years of marketing experience and a passion for knitting sense out of question.  Her work spans market research, strategy and advertising, and it has earned her a reputation as an incisive, creative researcher and a skilled manager of people and projects. 

Lauren founded Compendium 14 years ago based on a desire to explore all of the possibilities and deliver the best results to clients. She is able to see things from various–sometimes conflicting–angles and develop customized, thoughtful strategies based on the voice of the customer. Clients love her perennial curiosity and ability to convert ideas into actionable insights. She truly believes that the harder you work, the luckier you get. When Lauren isn’t helping clients achieve their goals, you can find her spending time with family and reading historical fiction lakeside!

Steva Sazama

Project Leader & Researcher

Steva has a passion for research and insights, and after years in marketing and brand management, she decided to make her passion her career. Steva is a skilled researcher who has a proven track record of uncovering insights that lead to strategic–sometimes disruptive– actions to grow brands and companies. 

Steva brought her experience and unique skills to Compendium almost a decade ago. A detail-oriented problem solver by nature, she is a skilled project manager and moderator, with the ability to listen, relate, empathize and connect meaningfully. She is a true partner to clients and consistently goes above and beyond to deliver results that exceed expectations. She tries to turn every obstacle into opportunity and has fun while doing it! When Steva isn’t busy building connections and researching, you can often find her traveling and running 5Ks with her daughters.

Josh Holderness

Researcher & Business Development

Josh brings a fresh perspective to market research after over two decades in the hospitality industry. He’s able to approach each project with a big-picture mindset, while also never losing sight of the details that drive success. 

Josh joined Compendium after a successful career in restaurant development, management and consulting. He deeply understands the needs and wants of consumers, along with the logistics of running a multi-location business. An avid learner, he never stops asking questions and enjoys exercising creativity and problem solving for businesses across many different industries. When Josh isn’t gaining new insight for clients, you can find him cooking for friends and family, dreaming about his next round of golf or working outside in his garden.